Zola Eve was created in London by Ncheta Dasilva, born out of a love of yoga and a desire to infuse it with her West African heritage, through the Ankara inspired prints and her British nationality. With each item designed and produced from recycled materials in the UK, engaging in sustainable fashion is also another core part of Zola Eve’s ethos and beginnings.
We are devoted to promoting body positivity. We believe in learning to build your self-worth and working towards feeling comfortable in your own skin. Our models are everyday women and their bodies are never photoshopped.
Our range of activewear is designed to be vibrant and striking whilst comfortable and supportive. Our racerback bras fit like a second skin, giving you support and a natural shape. Our leggings have a flattering ankle grazing and high waist design with prints that are something we hope you’ll feel beautiful in, no matter where you wear them.
Waste and pollution created by the fashion industry has become an ever increasing issue. At Zola Eve, we are committed to being a leader and champion for change and awareness towards more sustainable production practices.
Our recycled production process saves raw materials and uses less chemicals, energy and water than conventional processes. The materials used in our first and current collection, which are composed of 78% recycled polyester (discarded fishing nets, carpets etc.) and 22% elastane are still soft, lightweight and high-performance. Our clothing stands by our mission towards sustainable and well-functioning activewear.
By deciding to produce the collection in the UK we reduce our carbon footprint while contributing to the resurgence of the UK textile industry, something we are passionate about. The factory that makes our activewear is a UK social enterprise who pride themselves on minimising fabric waste, running academies to equip local people with skills to improve their employability, and are committed to paying fair wages.
“The most important moment in the history of athletics? When women were allowed to compete” – Dina Asher-Smith.
Giving women a chance to compete has always been a gamechanger. Empowering women is a duty and ethos held dearly by founder Ncheta and to honour this sentiment, Zola Eve is proud to donate 10% of all sales towards HERA (Her Rights and Equality). They are a fantastic non-governmental organisation that runs programmes to support women who have survived and are at risk of trafficking. They help to put women in the running for starting a new life, a business, and a career. Business is merely one of the arenas where it has been tough for women to compete, but that has not stopped them from doing so while supporting each other.
Zola Eve is the brainchild of Ncheta Dasilva, however, she has only been able to bring the brand to life with the support, mentorship and talent of a true sisterhood of inspiring women. We will shine a spotlight on each of their talents and gifts in our upcoming blog series.